What Will I Learn?
- Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
- Advertise Your Products And Services Online Effectively
- Monetize The More Than 6 Billion Daily Searches On Google
- Boost Traffic and Increase Sales to Your Website
Requirement List
- For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
- BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
- All you need is a laptop, tablet or smartphone with an internet connection!
- NO experience with AdWords required!
IN THIS TRAINING COURSE YOU ALL WILL LEARN
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How to set up your AdWords account from scratch
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The theory behind successful online advertising
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What keywords are and how to use them to your advantage
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How to set up conversion tracking and how to track phone calls from your website
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How to track sales, revenue and form submissions using Google AdWords
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How to take advantage of competitor reports and customer data in your campaigns
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How to write and A/B test your ads
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How to increase Quality Score and decrease your cost per click
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How to structure your account, campaigns, ad groups and keyword lists for optimal results
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How to analyze keyword data in Excel to gain deeper insight into your data
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How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
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How to monitor your campaign performance on a regular basis
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How to spot trouble in your account and what you need to do to fix it
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How to understand your customers from a psychological level
Who this course is for:
- Anyone who wants to master the world's most powerful and popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their webiste
- Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
- Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
- Students who want to develop a set of professional marketing skills
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
- This course is NOT for you if you are not ready to take your online advertising and marketing seriously
- If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
Week 1 : Introduction to AdWords
Introduction to AdWords, How AdWords Works, Google's Networks, Targeting Options, Key Takeaways, Overview of the AdWords Account Structure, Campaign Type Uses, Ad Group Organization, Keywords and Match Types, Creating Text and Search Ads, Ad Extensions, Display Ads, Display Targeting
Week 2 :
Campaign Types and Settings, Advertising Metrics, Bidding and Bid Modifiers, Quality Score, AdWords Reports, AdWords Tools, Optimizing Your Account
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